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Design
Direct Marketing - Consumer

Bronze Winner

Entrant: serviceplan, Munich
Fyffes
"Banana Comic Week 2013"
  • Corporate Name of Client:
    FYFFES BV
  • Client Account Director:
    Michaela Schneider
  • Agency Account Directors:
    Julia Garving
    Tamara Jonescheit
    Chris Kunzendorf
  • Agency:
    serviceplan , Munich
  • Global Chief Creative Officer:
    Alexander Schill
  • Executive Creative Directors:
    Henning Patzner
    Cosimo Moeller
    Till Diestel
  • Copywriters:
    Valerie Koch
    Claudio Keleminic
  • Art Director:
    Stefanie Paulus
  • Creative Producer:
    Florian Panier
  • Production Companies:
    Neverest, Munich
  • Production Companies:
    Schneidereins Medienproduktion, Hamburg
  • Graphic Designers:
    Franziska Stroehle
    Daniele DelNero
  • Illustrator:
    FLIX CARLSEN COMICS
  • Concept/Cultural Reference:
  • Children in industrialized nations are eating too much fast food and sweets. The result: diabetes and adiposity.
To change this FYFFES initiated a global campaign: The “Banana Comic Week 2013”.
In collaboration with the famous CARLSEN Comics the comic-hero "FYFE" was developed – a boy who turned into a superhero by eating a banana.
For the very first time and with the help of an innovative laser-print technique six different comics were printed on banana skins.
The “Banana Comic Week 2013” were a great success in each of the 9 countries and every school and convinced children and parents how delicious and powerful bananas are.