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Digital Installations

Bronze Winner

Entrant: mediaplus/ serviceplan, Munich
"Not normal. MINI rear windscreen TV."
  • Corporate Name of Client:
    MINI Germany
  • Client Account Director:
    Florian Baumeister
  • Agency Account Directors:
    Matthias Reißl
    Hannelore Demmeler
  • Advertising Agency:
    serviceplan , Munich
  • Global Chief Creative Officer:
    Alexander Schill
  • Executive Creative Director:
    Ekki Frenkler
  • Copywriter:
    Ekki Frenkler
  • Art Directors:
    Hans Zieringer
    Ekki Frenkler
  • Agency Producer:
    Arkin Mertoglu
  • Creative Producer:
    Florian Panier
  • Director:
    Alan Grund
    Ekki Frenkler
  • Programmer:
  • Graphic Designer:
    Hans Zieringer
  • Photography Studio:
    Alan Grund Production , Munich
  • Photographer:
    Alan Grund
  • Concept/Cultural Reference:
  • The mission was to back up the new MINI campaign using the slogan ‘MINI. NOT NORMAL’ and lead visitors to the MINI website.
    We thought it would be a good idea to convert several MINIs into ‘rolling stages’ that show other road users just how MINI drivers tick. So we shot some crazy situations that should not really be possible in a MINI while it is being driven and showed them to all other road users on high-resolution monitors mounted on the rear windscreen.
    A unique technique gave the impression of authentic crazy scenes happening inside a driving MINI. Decidedly ‘Not Normal’!