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Design
Brand Identity - Regional

Bronze Winner

Entrant: Landor Associates, Dubai
IDAM Restaurant
"IDAM Restaurant (by Alain Ducasse)"
  • Corporate Name of Client:
    Qatar Museums Authority
  • Client Account Director:
    Arif Saeed
  • Client Director:
    Mariagrazia Deangelis
  • Agency Account Directors:
    Mariagrazia Deangelis
    Caroline Amand
  • Strategist:
    Caroline Amand
  • Creative Director:
    Shaun Loftman
  • Copywriters:
    Mariagrazia Deangelis
    Luma Shihabeldin
  • Art Director:
    Luma Shihabeldin
  • Design Company:
    Landor Associates , Dubai
  • Design Director:
    Luma Shihabeldin
  • Designer:
    Hani Baghdan
  • Graphic Designers:
    Muna A. Hadi
    Dalia Nosseir
  • Photography Studio:
    Nigel Downes Photography , Doha
  • Photographer:
    Nigel Downes
  • Illustrator:
    Wasim Ajlyakin
  • Senior Designer:
    Hani Baghdan
  • Production Artist:
    Wasim Ajlyakin
  • Typographers:
    Majid Alyousef
    Hani Baghdan
  • Animator:
    Aleksandar Sandorov
  • Concept/Cultural Reference:
  • BACKGROUND
    The Museum of Islamic Art, Doha, Qatar, invited the world-renowned French chef, Alain Ducasse, to bring a unique restaurant experience to Qatar. Ducasse created an exiting yet sophisticated menu of French haute cuisine enthused with local Arabic flavours. This heralded a new standard for fine dining in Qatar.
    
    CHALLENGE
    There were three very prominent stake holders involved; Her Royal Highness Shiekha Mayassa, chef extraordinaire Alain Ducasse and the design guru Phillippe Starck. The brand had to encompass all of their visions and aspirations. A very daunting prospect!
    
    SOLUTION
    By visually creating a sense of height and drama, the brand reflects a dynamic fusion of fine cuisine and Arab culture, and sheds light on the timeless relationship of food and art.