Design
Brand Identity - Regional
Bronze Winner
Entrant:
Landor Associates,
Dubai
IDAM Restaurant
IDAM Restaurant
"IDAM Restaurant (by Alain Ducasse)"
-
Corporate Name of Client:Qatar Museums Authority
-
Client Account Director:Arif Saeed
-
Client Director:Mariagrazia Deangelis
-
Agency Account Directors:Mariagrazia Deangelis
Caroline Amand -
Strategist:Caroline Amand
-
Creative Director:Shaun Loftman
-
Copywriters:Mariagrazia Deangelis
Luma Shihabeldin -
Art Director:Luma Shihabeldin
-
Design Company:Landor Associates , Dubai
-
Design Director:Luma Shihabeldin
-
Designer:Hani Baghdan
-
Graphic Designers:Muna A. Hadi
Dalia Nosseir -
Photography Studio:Nigel Downes Photography , Doha
-
Photographer:Nigel Downes
-
Illustrator:Wasim Ajlyakin
-
Senior Designer:Hani Baghdan
-
Production Artist:Wasim Ajlyakin
-
Typographers:Majid Alyousef
Hani Baghdan -
Animator:Aleksandar Sandorov
-
Concept/Cultural Reference:
-
BACKGROUND The Museum of Islamic Art, Doha, Qatar, invited the world-renowned French chef, Alain Ducasse, to bring a unique restaurant experience to Qatar. Ducasse created an exiting yet sophisticated menu of French haute cuisine enthused with local Arabic flavours. This heralded a new standard for fine dining in Qatar. CHALLENGE There were three very prominent stake holders involved; Her Royal Highness Shiekha Mayassa, chef extraordinaire Alain Ducasse and the design guru Phillippe Starck. The brand had to encompass all of their visions and aspirations. A very daunting prospect! SOLUTION By visually creating a sense of height and drama, the brand reflects a dynamic fusion of fine cuisine and Arab culture, and sheds light on the timeless relationship of food and art.
-