Design
Grand LIA
Entrant:
serviceplan,
Munich
Auchan
Auchan
"The selfscan report"
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Corporate Name of Client:Auchan S.p.A.
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Client Account Director:Roberta De Natale
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Managing Director plan.net/serviceplan group:Stefanie Krebs
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Agency Account Directors:Alessandro Langiu
Yvonne Hopf -
Media System Designer:Rafael Wawersig
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Agency:serviceplan , Munich
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Global Chief Creative Officer:Alexander Schill
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Executive Creative Directors:Christoph Everke
Alexander Nagel -
Creative Directors:Giuliana Guizzi
Salvatore Giuliana
Matthaeus Frost
Katharina Keith -
Creative Producer:Katy Pergelt
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Innovation Directors:Friedrich von Zitzewitz
Till Diestel -
Production Companies:plan.net solutions, Munich
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Graphic Design:Dimitrios Arampatzioglou
Sebastian Sonnewend -
Animator:Benjamin Kohl - Neverest
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Concept/Cultural Reference:
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For our client Auchan, one of the biggest hypermarket chains in Europe, sustainability is a vital part of their business strategy. We were briefed to create a sustainability report to demonstrate their committment. We used the integral part of Auchans daily business as the medium by creating a sustainability report which fits on a single receipt. By scanning the barcodes with our scan-app the content immediately appeared on the smartphone and could easily be read.
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