Network Of The Year: Ogilvy

Consumer Campaign

Bronze Winner

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Entrant: Ogilvy & Mather Group, Hong Kong
Beijing Sports Radio
"Horse Racing",
  • Corporate Name of Client:
    Beijing Sports Radio
  • Account Servicing:
    Jifang Pan
  • Agency:
    Ogilvy & Mather Group , Hong Kong
  • Chief Creative Officer:
    Reed Collins
  • Executive Creative Directors:
    Simon Handford
    Sandy Chan
  • Creative Director:
    Alvin Lim
  • Associate Creative Director:
    Richard Sorensen
  • Art Directors:
    Alvin Lim
    Sonny Tjahjadi
  • Photographers:
    Andrew Redington
    MN Chan
    Lintao Zhang
  • Illustration Company:
    A Thousand Eyes
  • Description of the Project:
  • When Asian fans hear live sporting events on Beijing Sports Radio, the coverage is so good it feels like they're actually there.