Network Of The Year: Ogilvy

Environmental Installations/Displays - Temporary

Bronze Winner

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Entrant: Ogilvy & Mather Thailand, Bangkok
Olfa Cutter
"Cut to Build"
  • Corporate Name of Client:
    The J.C.C. Co., Ltd. Part
  • Agency Account Directors:
    Phawit Chitrakorn
    Patsa Attanon
  • Agency:
    Ogilvy & Mather Thailand , Bangkok
  • Chief Creative Officer:
    Nopadol Srikieatikajohn
  • Executive Creative Director:
    Wisit Lumsiricharoenchoke
  • Copywriters:
    Puripong Limwanatipong
    Krai Kittikorn
    Thanachai Shavitranuruk
    Kris Garford Spindler
  • Art Directors:
    Nopadol Srikieatikajohn
    Wisit Lumsiricharoenchoke
    Puripong Limwanatipong
    Prasit Naksringam
  • Agency Producers:
    Uravasee Chaturongakul
    Potrawee Wichien
    Suparrerk Kulintaraprasert
    Sasinan Jiraweerawong
  • Film Production Companies:
    Kratai tuentua Co., Ltd.
    CCDA Bangkok University
  • Film Producers:
    Settha Veerathunmanon
    Athip Vichuchaianan
  • Director:
    Pagorn Jungrungruang
  • Assistant Director:
    Thitipong Pimolwetkul
  • Editor:
    Wisarut Deelorm
  • Graphic Designer:
    Patcharapon Puntiptawee
  • Artist:
    Akegaluck Sagaew
  • Photography Studio:
    Bob Eye View Studio , Bangkok
  • Photographer:
    Navaratana Donkort
  • Retoucher:
    Trirat Tulathong
  • Music Composer :
    Siwat Homkham
  • Concept/Cultural Reference:
  • In Thailand, OLFA is a cutter brand that was known only among a specific group of customers such as architects and arts students. In 2013, the brand wanted to celebrate its 57th anniversary and recruit new customers by promoting the superior performance of its hundred plus cutter models. The strategy, therefore, is to create an experiential marketing event connecting the brand and the target audience by organizing an exhibition to demonstrate the product performance of OLFA cutters. To do so, we created a Pop-Up Store under the concept ‘Cut to Build’, where every structure down to the smallest detail was crafted from cutting and engraving paper into the desired shapes. This exhibition demonstrated the effectiveness and suitability of the hundred plus models of OLFA cutters in every task required of it.