Network Of The Year: Ogilvy

Radio
Public Service/Social Welfare

Silver Winner

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Entrant: Ogilvy & Mather, London
WWF
"Post Mortem"
  • Corporate Name of Client:
    WWF
  • Agency Account Directors:
    Stephen Hillcoat
    Michael Alexander
  • Agency:
    Ogilvy & Mather , London
  • Chief Creative Officer:
    Gerry Human
  • Executive Creative Director:
    Gerry Human
  • Creative Director:
    Will Awdry
  • Copywriters:
    Will Marsden
    Jordan Down
  • Agency Producer:
    Emily Rudge
  • Recording Studio:
    Angell Sound , London
  • Sound Design Company:
    Angell Sound , London
  • Sound Designer:
    Nick Angell
  • Voice-over:
    Tara Fitzgerald
  • Description of the Project:
  • Across the UK people believe Rhino poaching is in decline - a problem of the past.
     In fact, the trade of endangered Rhino parts is booming.
    The public don’t know, so they don’t protest. Meaning no sanctions are made to stop the slaughter.
     This advert was made to ignite interest and raise awareness; making people picture a brutally murdered body, before delivering the hard-hitting fact. 
     We ask Facebook users in the UK to protest and help WWF stop the poaching.