Network Of The Year: Ogilvy

Radio
Campaign

Silver Winner

  • Movie Choir vs Ladysmith
  • Drakensburg vs Meadowlands
  • Celtic vs Southern Gospel

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Entrant: Ogilvy & Mather Johannesburg, Johannesburg
M-Net Mzansi Magic - Clash of the Choirs Campaign
"Movie Choir vs Ladysmith",
"Drakensburg vs Meadowlands",
"Celtic vs Southern Gospel"
  • Corporate Name of Client:
    Multichoice - M-Net
  • Client Account Director:
    Mosito Ramali
  • Agency Account Director:
    Lungile Maseko
  • Agency:
    Ogilvy & Mather Johannesburg , Johannesburg
  • Executive Creative Directors:
    Neo Mashigo
    Mariana O'Kelly
  • Creative Directors:
    Molefi Thulo
    Tumi Sethebe
  • Copywriters:
    Sibusiso Sitole
    Terry McKenna
  • Agency Producers:
    Thoko Zingitwa
    Tercia Makhubela
  • Production Companies:
    Robroy, Johannesburg
    Sterling Sound, Johannesburg
    Cut 'n Paste , Johannesburg
  • Directors:
    Sibusiso Sitole
    Terry McKenna
    Molefi Thulo
  • Recording Studio:
    Robroy, Johannesburg
    Sterling Sound, Johannesburg
    Cut 'n Paste , Johannesburg
  • Sound Design Companies:
    Robroy, Johannesburg
    Sterling Sound, Johannesburg
    Cut 'n Paste , Johannesburg
  • Audio Engineers:
    Lorens Persson
    Rob Schroeder
    Thabo Mdluli
  • Description of the Project:
  • When the Mzansi Magic TV channel won the exclusive rights to air the popular reality TV show, Clash of the Choirs in South Africa, they tasked us with bringing the great news to the general public. We advertised the series, which brings together various choirs from different backgrounds to compete against each other, through the use of a radio campaign. The ads are reminiscent of a hip-hop battle, but instead of rappers verbally attacking each other, we have choirs doing it. Just like the show, this is a choral battle at its very best.