When the Mzansi Magic TV channel won the exclusive rights to air the popular reality TV show, Clash of the Choirs in South Africa, they tasked us with bringing the great news to the general public. We advertised the series, which brings together various choirs from different backgrounds to compete against each other, through the use of a radio campaign. The ads are reminiscent of a hip-hop battle, but instead of rappers verbally attacking each other, we have choirs doing it. Just like the show, this is a choral battle at its very best.