Network Of The Year: Ogilvy

Innovative Use of Design

Gold Winner

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Entrant: Ogilvy Paris, Paris
"The Sharing Can"
  • Corporate Name of Client:
    The Coca-Cola Company
  • Client Account Director:
    Leonardo O'Grady
  • Agency Account Directors:
    Philip Heimann
    Louise Kuegler
    Anne-Sophie Carbo
    JiaMei Tay
    Fran├žois Phan
    Laurianne Maury
  • Advertising Agency:
    Ogilvy Paris, Paris
    Ogilvy Singapore , Singapore
  • Chief Creative Officers:
    Chris Garbutt
    Eugene Cheong
  • Creative Directors:
    Frederic Levron
    Yvan Hiot
    David Raichmann
  • Copywriters:
    Baptiste Clinet
    Nicolas Lautie
    Floriant Bodet
    Martin Olivier
    XiaoAn Cheng
  • Art Directors:
    Baptiste Clinet
    Nicolas Lautier
    Florian Bodet
    Martin Olivier
    Nicolas Gagner
    Erdenechimeg Erden
  • Designers:
    Martin Olivier
    Olivier Brechon
  • Illustrator:
    Robyn Makynson
  • Concept/Cultural Reference:
  • Coca-Cola is all about sharing. To prove this we took Coca-Cola's one person classic can and designed it for two. Split your coke down the middle half for you, half for someone you love. Share it straight away. Half the size, but twice the happiness. The Sharing Can was launched in Singapore, consumer reaction was so positive that the Coca-Cola Company is in the process of expanding the operation globally.