Network Of The Year: Ogilvy

Innovative Use of Billboard

Silver Winner

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Entrant: Ogilvy & Mather Argentina, Buenos Aires
La Voz del interior
"Life Signs"
  • Corporate Name of Client:
    La Voz del Interior
  • Client Account Director:
    Roberto Suárez
  • Agency Account Director:
    Diego Stephani
  • Executive Account:
    Nadia Vexlir
  • Agency:
    Ogilvy & Mather Argentina , Buenos Aires
  • Executive Creative Directors:
    Javier Mentasti
    Maximiliano Maddalena
  • Copywriters:
    Rodrigo Grecco
    Damián Martinez
  • Art Directors:
    Tomás Lavagno
    Tomás Duhalde
    Nicolás Smith
  • Head of Art:
    Diego Grandi
  • Description of the Project:
  • Car accidents are the number one cause of death in the entire province of Córdoba, Argentina. Traffic signs are there, but people don’t seem to notice them or take them seriously. La Voz del Interior is the main and most popular newspaper of Córdoba. Their aim was to help the cause through the strategy of preventing bad news. And the target was everybody that drives across Cordoba.
    That’s why we created LIFE SIGNS, the first traffic signs made out of real crashed cars. Crashed cars cause a very strong visual impact and make people think they’d never ever want to be in a car accident.That was the key for the success of the campaign.