Network Of The Year: Ogilvy

Non-Traditional
Public Service/Social Welfare

Finalist

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Entrant: Ogilvy Indonesia, Jakarta
Unicef
"Gotcha"
  • Corporate Name of Client:
    United Nations Children's Funds
  • Digital Communication Officer/Unicef:
    Rafael Klavert
  • Communication For Development Specialist/Unicef:
    Iwan Hasan
  • Account Manager/OgilvyOne:
    Andreas Christiadi
  • Account Executive/Social@Ogilvy:
    Ridzki Syahputera
  • Managing Director/OgilvyOne:
    Julien Courant
  • Agency:
    Ogilvy Indonesia , Jakarta
  • Chief Creative Officer:
    Gustavo Asman
  • Copywriter:
    Gustavo Asman
  • Art Directors:
    Ridward Ongsano
    Gerardo Blumenkrantz
  • Agency Producers:
    Arianna Christanti
    Rienaldy Achadiyat
  • Creative Directors:
    Ridward Ongsano
    Gerardo Blumenkrantz
  • Description of the Project:
  • In Indonesia, challenges like malaria and diarrhea are not new, and far from over. To make things worse, after decades of being exposed to this reality, even caring people become immune to it.
    For our message to be seen, we decided to hide it. We partnered with local online communities and websites. Once users wanted to sign up or leave comments, we captured their undivided attention with our message. 
    By turning a familiar device into something unexpected, we helped make familiar social issues noticeable again. And more importantly, helped Unicef make a difference.