Network Of The Year: Ogilvy

Digital
Campaign

Finalist


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Entrant: Ogilvy New York, New York
IBM
"IBMblr"


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  • Corporate Name of Client:
    IBM
  • Agency:
    Ogilvy & Mather
  • Creative Directors:
    Steve Simpson
    Susan Westre
    Mike Hahn
    Ryan Blank
    Sam Mazur
    Greg Gerstner
    Alfonso Marian
  • Associate Creative Directors:
    Niels West
    Ricardo Lopes
  • Copywriters:
    Fred Kovey
    Lauren Costa
    Jessica Drew
    Lauren Miller
    Anne Davidson
    Joe Perry
    David Schneider
  • Art Directors:
    Denise Zurilgen
    Jillian Abramson
    Eddie Pak
    Okan Usta
    Susan Murphy
    Ramona Todoca
    Mike Lomanto
  • Illustrators:
    Mmj Studio
    Jolanta Aerts
    Thomas Porostocky
    Stephanie Von Dressler
    Carl De Torres
    I Love Dust
    La Mosca
    Luke Watkins
    Johnny Budden
    Faruk Kalaycioglu
    Matt Luckhurst
  • Production Companies:
    1stAveMachine, Brooklyn
  • Animation Company:
    Punga
  • Animator:
    Joe Digerolamo
  • Photographers:
    Christian Weber
    Craig Cutler
    Jake Chessum
    Pict Estudio
  • Description of the Project:
  • IBM is the third biggest brand in the world. They've won more US patents than any other company - twenty years in a row. And yet, outside the worlds of business, government and technology, most people don't know what IBM actually does. To introduce more kinds of people to IBM, we decided to create digital content that shows what IBM does best? Namely, invent stuff.  All kinds of stuff - from movies the size of atoms to software that predicts fashion trends. Because we knew that once people saw all the amazing things IBM was doing, they'd 'like' them. A lot.
    All kinds of stuff -- from movies the size of atoms to software that predicts fashion trends. Because we knew that once people saw all the amazing things IBM was doing, they'd 'like' them. A lot.