Network Of The Year: Ogilvy

Innovative Use of Billboard


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Entrant: Ogilvy Paris, Paris
"Smarter Outdoor"
  • Corporate Name of Client:
  • Client Account Director:
    Suzanne Assaf
  • Agency Account Director:
    Muriel Benitah
  • Agency:
    Ogilvy Paris , Paris
  • Chief Creative Officer:
    Chris Garbutt
  • Executive Creative Director:
    Susan Westre
  • Creative Director:
    Ginevra Capece
  • Copywriters:
    Lauren Elkins
    Andrew Mellen
  • Art Directors:
    Daniel Diego Lincoln
    Chris Rowson
  • Photographer:
    Bruno Bicalho Carvalhaes
  • Concept:
    Daniel Diego Lincoln
    Stephane Santana
  • Description of the Project:
  • IBM is committed to creative solutions that help cities all over the world get smarter, in order to make life in those cities better. To inspire an online brainstorming on the 'Smarter Cities Platform', we demonstrated how simple ideas can change the world you live in. An outdoor campaign showed people how advertising could actually bring utility to the city as well. So we created ads with a purpose, a bench, a shelter and a ramp that are not only beautiful, but can be useful to city dwellers and spread the word.