2013 Press Releases
From: London International Awards (LIA)
Press Contact: Patricia Censoprano
+1 718 747 6747
EMBARGOED UNTIL MONDAY, 4 Nov 2013
CHINA WINS FIVE STATUES AT THE 28TH ANNUAL
LONDON INTERNATIONAL AWARDS
OGILVY BEIJING WINS GOLD
(London, 4 November 2013) The 28th LIA judging was held at the Wynn/Encore Hotel in Las Vegas, convening over a ten-day period. The juries, led by their respective Jury Presidents, viewed and scored every entry within their medium ensuring that all the work was judged equally. They concluded with final discussions to determine Grand LIAs, Statue Winners and Finalists.
China picks up 5 Statues – 1 Gold, 2 Silver and 2 Bronze. The individual wins are below:
Ogilvy Beijing, Beijing was awarded one Gold in Non-Traditional - Public Service/Social Welfare for PETA titled “Fur Hurts”. A Silver LIA was also awarded in Non-Traditional - Live Events - Beyond Advertising for the same piece of work.
“The quality of entries this year were quite extraordinary nestling among the entry list and the number of entries we waded through were some of the best examples of creativity in our industry this year. And arguably the best work in the industry was housed in this category of Non-Traditional.” stated Non-Traditional Jury President, Mark Tutssel, Worldwide CCO, Leo Burnett. “Some of the shortlist work fell by the wayside naturally, as they always do in a show, since you are always looking for those diamonds, those ideas that stand above. And really inform us, challenge us and inspire us.“
Other Statue Winners from China include:
Saatchi & Saatchi China, Shanghai
- Silver in Design - Art Direction Campaign for Greenpeace Paper Cuts Life Campaign titled “Bear; Giraffe; Snub-Nosed Monkey; Tiger”
- Bronze in Print - Public Service/Social Welfare Campaign for Greenpeace Paper Cuts Life Campaign titled “Bear; Giraffe; Snub-Nosed Monkey; Tiger”
JWT Beijing, Beijing
in TV/Cinema/Online Film - Campaign for Windows 8 titled “Watermelon” and “Make
The following attained Finalist status:
Ogilvy & Mather Advertising Shanghai, Shanghai
- Digital- Branded Content for SOHO Galaxy titled “ABO”
This year seven Grand LIAs were awarded:
McCann Melbourne, Melbourne has won three Grand LIAs in Digital, Non-Traditional and Integration for Metro Trains - "Dumb Ways to Die Campaign"
Wieden+Kennedy New York, New York was awarded the Grand LIA in the medium of TV/Cinema/Online Film for Southern Comfort titled "Whatever's Comfortable - Beach"
ShootMedia, London was awarded the Grand LIA in the medium of TV/Cinema/Online Film - Production | Post-Production for ChildLine titled "It Follows Me Around"
serviceplan, Munich was awarded the Grand LIA in the medium of Design for Auchan titled "The Selfscan Report"
Memac Ogilvy & Mather, Dubai was awarded the Grand LIA in the medium of Radio for Sawa Mninjah - Rescue Radio - The Rescue Continues Campaign "Nepalese Street Festival", "Sri Lankan Health Spa", "Kenyan Romantic Drama" and "Filipino Pop Singer”. This is the first Grand LIA ever awarded to an entrant from the United Arab Emirates.
2013 LIA ‘Of The Year Awards’ were decided based on the outstanding work chosen by the Juries across all media. This year LIA awarded five of these coveted Awards.
The following companies were honoured with the 2013 Of The Year Awards:
Network of the Year: Ogilvy
Agency of the Year: McCann Melbourne, Melbourne
Design and Package Design Company: serviceplan, Munich
Radio and Audio: Eardrum Australia, Sydney
Music and Sound Design Company: Song Zu
Of the 15,881 submissions, from 77 countries, less than 6% (5.5%) attained Shortlist status. Of those elite selections, only 0.7% won Gold Statues; 1.2% Silver Statues; 1.4% Bronze Statues and 1.7% Finalist. The vast number of submissions reflects the prestige and explosive growth of the London International Awards since its inception in 1986 when only 2,600 submissions were entered.