2013 Press Releases
From: London International Awards (LIA)
Press Contact: Patricia Censoprano
+1 718 747 6747
EMBARGOED UNTIL MONDAY, 4 Nov 2013
BELGIUM WINS 3 STATUES AT THE
28TH ANNUAL LONDON INTERNATIONAL AWARDS
DUVAL GUILLAUME MODEM, ANTWERP WINS SILVER AND BRONZE LIA
(London, 4 November 2013) The 28th LIA judging was held at the Wynn/Encore Hotel in Las Vegas, convening over a ten-day period. The juries, led by their respective Jury Presidents, viewed and scored every entry within their medium ensuring that all the work was judged equally. They concluded with final discussions to determine Grand LIAs, Statue Winners and Finalists.
Belgium picks up 3 statues – 2 Silver and 1 Bronze. The individual wins are below:
Duval Guillaume Modem, Antwerp led the pack in Belgium at the 2013 London International Awards Show.
Duval Guillaume Modem, Antwerp was awarded one Silver Statue in Non-Traditional - Live Events - Beyond Advertising for Carlsberg titled “Poker”. “Poker” also attained a Finalist in TV/Cinema/ Online Film - Beverages - Alcoholic
One Bronze was also awarded in TV/Cinema/Online Film - Branded Content for Smirnoff titled “Mindtunes Documentary”
Duval Guillaume Modem, Antwerp also attained Finalists in:
- Non-Traditional - Live Events - Beyond Advertising for Coca-Cola Zero tiled ‘You have 70 seconds’
- Non-Traditional - Live Events - Beyond Advertising for Febelfin (Association of Belgian Banks) titled “Amazing Mindreader”
- Poster - Consumer Campaign for TNT titled “Wedding”, “Bear” and “Funeral”
- Print - Consumer Campaign for TNT titled “Wedding”, “Bear”, “Funeral”
- The NEW for Smirnoff titled “Mindtunes”
Barbara Levy, President of LIA stated, “This year’s Juries worked diligently, sometimes late into the night to be sure all entries were given their due consideration. The results reflect the Juries’ lengthy discussions and sometimes, heated debates. I would like to congratulate Duval Guillaume Modem and Darwin BBDO on their statue wins.”
Other Statue Winners from Belgium include:
darw!n BBDO, Diegem achieved a Silver LIA in TV/Cinema/Online Film - Production | Post-Production - Animation for EMF - Vlam / Mil titled “A force of nature.”
This year seven Grand LIAs were awarded.
McCann Melbourne, Melbourne has won three Grand LIAs in Digital, Non-Traditional and Integration for Metro Trains - "Dumb Ways to Die Campaign"
Wieden+Kennedy New York, New York was awarded the Grand LIA in the medium of TV/Cinema/Online Film for Southern Comfort titled "Whatever's Comfortable - Beach"
ShootMedia, London was awarded the Grand LIA in the medium of TV/Cinema/Online Film - Production | Post-Production for ChildLine titled "It Follows Me Around"
serviceplan, Munich was awarded the Grand LIA in the medium of Design for Auchan titled "The Selfscan Report"
Memac Ogilvy & Mather, Dubai was awarded the Grand LIA in the medium of Radio for Sawa Mninjah - Rescue Radio - The Rescue Continues Campaign "Nepalese Street Festival", "Sri Lankan Health Spa", "Kenyan Romantic Drama" and "Filipino Pop Singer”. This is the first Grand LIA ever awarded to an entrant from the United Arab Emirates.
2013 LIA ‘Of The Year Awards’ were decided based on the outstanding work chosen by the Juries across all media. This year LIA awarded five of these coveted Awards.
The following companies were honoured with the 2013 Of The Year Awards:
Network of the Year: Ogilvy
Agency of the Year: McCann Melbourne, Melbourne
Design and Package Design Company: serviceplan, Munich
Radio and Audio: Eardrum Australia, Sydney
Music and Sound Design Company: Song Zu
Of the 15,881 submissions, from 77 countries, less than 6% (5.5%) attained Shortlist status. Of those elite selections, only 0.7% won Gold Statues; 1.2% Silver Statues; 1.4% Bronze Statues and 1.7% Finalist. The vast number of submissions reflects the prestige and explosive growth of the London International Awards since its inception in 1986 when only 2,600 submissions were entered.