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Business-to-Business Campaign

Finalist

Entrant: CHI & Partners, London
Campaign Big Awards
"Age vs Awards Won 2012",
"Distance Walked vs Awards Won 2012",
"Size of Agency vs Awards Won 2012"
  • Media Used:
    Magazine
  • Corporate Name of Client:
    Haymarket - Campaign Magazine
  • Client Account Director:
    Steven Lewis
  • Agency Account Director:
    Ana Saffer
  • Agency:
    CHI & Partners , London
  • Executive Creative Director:
    Jonathan Burley
  • Copywriter:
    Rob Webster
  • Art Director:
    Alexei Berwitz
  • Art Buyer:
    Emma Modler
  • Illustration Company:
    CHI & Partners , London
  • Illustrators:
    Dan Beckett
    Paul Butt
    Phil Bosher
    Suzie Fasciani
  • Description of the Project:
  • This series of ads promotes entry to the 2013 awards, and is targeted at ad agencies throughout Britain. It features a detailed statistical breakdown of last year’s winners, by age, size of agency, and distance from the stage at last year’s ceremony.
The approach combined the beauty and intricacy of infographics, with topics that were intended to get the industry talking. From the relationship between size and creativity, to the average age of and distance from the stage at last year’s ceremony.