Every year, 60,000,000 women are forced to marry. The United Nations Association of Germany wants to make this invisible crime visible and help the victims – by involving the public. On a bridge, where couples have fixed thousands of padlocks to express their everlasting love, we put up 3,500 locks representing women trapped in forced marriage. By scanning QR codes on our locks, people spread the word via social media functions on our mobile site and could even donate. They received a number code to open a lock and free a woman. In three days: total media reach came to 5.3 million, almost all locks were opened, 570,000 people got involved on social media channels and donations to the UN Trust Fund to end violence against women went up by 279%.