Non-Traditional
Live Events - Beyond Advertising
Bronze Winner
Entrant:
Leo Burnett New York,
New York
The Village Voice Newspaper
The Village Voice Newspaper
"New York Writes Itself//8 Million Protagonists"
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Corporate Name of Client:The Village Voice Newspaper
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Client Account Directors:Josh Fromson, Publisher
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Agency Account Directors:Tom Flanagan, MD
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Account Executive:Emily Brau
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Agency:Leo Burnett New York , New York
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Global Chief Creative Officer:Mark Tutssel
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Chief Creative Officer:Jay Benjamin
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Executive Creative Directors:Michael Canning
Kieran Antill -
Copywriter:Simen Braathen
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Script Writer:Caitlin Gallo
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Senior Art Director:Stian Bugten
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Executive Agency Producer:Jeremy Fox
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Agency Producer:Shaina Stigler
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Graphic Designer:Steven Jordao
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Production Companies:LB Entertainment; Bill Thomas , New York
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Director:Stephen Bishop Seely
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Cultural Architect:Max Goodwin
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Choreographer:Jimmy Burgio
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Music and Sound:Motive
Mophonics
Big Foote Music + Sound
Heard City
Sophie Zamchick
Maryanna Sokol
Dana Hartman
World War-
Description of the Project:
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Village Voice is an editorial channel that has a heritage of capturing the real, uncensored voice of New York. Our challenge was prove this brand position, and at the same time, re-establish the Village Voice as the go-to source of arts and culture. The objective was to re-establish the Village Voice as the real uncensored voice of New York, and a brand that is in touch with New Yorkers and the cultural scene of the city. Our strategy was to create a campaign that would not just advertise the Village Voice, but would give New Yorkers a new way to get involved in the creation of cultural content with the brand. The solution was ‘New York Writes Itself.com’, a simple online destination for New Yorkers to write down the real, uncensored stories they see and hear on the streets everyday. In 2012, a collection of the best stories submitted were woven together to create the script for a first of its kind Off-Broadway play, called ‘8 Million Protagonists’. The show brought the real, uncensored stories and experiences of New Yorkers to life on stage in the plot of a typical day in NYC, and the melting pot of characters you meet. ‘8 Million Protagonists’ is the first entirely crowd sourced play of its kind.
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