Non-Traditional
Live Events - Beyond Advertising
Bronze Winner
Entrant:
Kitchen Leo Burnett,
Oslo
Norwegian Public Roads Administration - Seat Belt Campaign
Norwegian Public Roads Administration - Seat Belt Campaign
"Fast & Safe"
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Corporate Name of Client:Norwegian Public Roads Administration
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Client Account Director:Nils Fredrik Lysebo
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Agency Account Director:Roald Ankerstad
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Agency:Kitchen Leo Burnett , Oslo
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Copywriter:Bendik Romstad
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Art Directors:Øystein Vik
Ole Hallvard Kveseth -
Agency Producer:Caroline Werring Otnes
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Production Company:One Big Happy Family , Oslo
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Director:Sebastian Wartin
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Producers:Marte Helgesen
Cecilie Tidemann -
Motion Designer:Adam Gruner
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Product Manager:Nina Motzfeldt
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Description of the Project:
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Drivers who don´t use seat belts are often young, immature and inexperienced. We wanted to find a forum which put our message about using seat belts into a relevant context for this group. We decided to coup the premiere of the high testosterone film, Fast & Furious 6. A film event our target group most surely would attend.
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