Grand LIA   |   Winners   |   Finalists

Non-Traditional
Beverages - Alcoholic

Finalist

Entrant: Publicis Italy, Milan
Heineken
"The Real Master of Intuition"
  • Corporate Name of Client:
    Heineken Italia
  • Client Account Directors:
    Daniela Gorni
    Roberto Giugliano
    Dario Gargiulo
  • Agency Account Directors:
    Giada Salerno
    Marzia Vignati
  • Strategic Planner:
    Bruno Tecci
  • Agency:
    Publicis Italy , Milan
  • Creative Directors:
    Bruno Bertelli
    Cristiana Boccassini
  • Copywriter:
    Paolo Bartalucci
  • Art Director:
    Alessandro Candito
  • Executive Agency Producer:
    Mariella Maiorano
  • Production Company:
    Think Cattleya
  • Director:
    CRIC
  • Editor:
    Stuart Greenwald
  • Description of the Project:
  • FOR THE ITALIAN LAUNCH OF STARPLAYER, A NEW FOOTBALL- RELATED SMARTPHONE APP, HEINEKEN ORGANIZED IN PARTNERSHIP WITH SKY A STUNT EVENT IN A FAMOUS PUB IN MILAN, DURING THE NIGHT OF THE UEFA CHAMPIONS LEAGUE FINAL THE IDEA BEHIND THE PRANK WAS TO AIR THE MATCH WITH A TWO-MINUTE DELAY AND SHOW EVERYBODY THAT NO RULES CAN TELL WHO IS THE BEST AT GUESSING WHAT HAPPENS NEXT DURING A MATCH, BUT THERE IS A SINGLE APP ABLE TO DO SO, STARPLAYER. THE VICTIMS WERE TWO FAMOUS FORMER FOOTBALLERS AND SKY COMMENTATORS AND ALL THE PUBLIC IN THE PUB.