Non-Traditional
Direct Marketing
Gold Winner
Entrant:
Åkestam Holst,
Stockholm
Swebus
Swebus
"The Train Switch"
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Corporate Name of Client:Swebus
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Agency Account Director:Magnus Hamberg
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Planner:Patrik Karlsson
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Agency:Åkestam Holst , Stockholm
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Creative Director:Andreas Ullenius
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Art Director:Fredrik Josefsson
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Production Manager:Bella Lagerquist
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Graphic Designers:Olov Öqvist
Jens Broman -
Interactive Producer:Johan Eklund
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Copywriter:Adam Reuterskiöld
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Production Company:State Interactive
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Description of the Project:
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Swebus is Sweden's most punctual public transport, even during the winter. To let people know this, and to steal customers from the big national railroad company we launched a new discount system called The Swebus Train Switch. Sweden's ten biggest train stations were monitored and whenever a train was late the Swebus Train Switch site generated a discount ticket, free for anyone to collect. Each delayed minute equalled 1% discount. And if a train was canceled? Then the bus ticket was free.
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